The American Home

New York City, 1928-1977 (Publication)

The American Home was a continuation of the magazine Garden & Home Builder, published monthly in the United States. It focused on architecture, interior design, landscaping, and gardening. Although originally published by Doubleday, Doran & Company, after losing money for its first four years it was taken over by William Herbert Eaton, who formed American Home Publishing Company 1935. From this time onward, the magazine targeted the American middle class rather than the social elite it previously catered to. After moving on the several more publishers through the '50s and '60s, the magazine was finally forced to end publication in 1978 before merging with the magazine Redbook.