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Achille Brioschi & C.

Milan, Italy, 1907–2013 (Publisher)

Brioschi is an Italian pharmaceutical company founded in 1907 as Achille Brioschi & C. that often used postcards early on in their business as a method of advertising. The company’s origins date back to 1880 when Achille Antonio Brioschi (1860–1942), who had served as an apprentice at various manufacturers of chemical-pharmaceutical products and eau de Colognes, began the small-scale production of the so-called effervescente Brioschi: a powder which, when dissolved in water, produced a refreshing drink. It was not a medicine, nor was it marketed as one, although the idea for it derived from effervescent products based on magnesium citrate which had originated in the UK. The business grew and the product found various export markets, and in 1907 the business was transformed into the company Achille Brioschi & C. In the 1970s Brioschi was transformed into an investment company; its offshoot, the American company Brioschi Pharmaceuticals, LLC, continued to market the effervescent antacid in the United States, however in 2013 Brioschi Pharmaceuticals LLC filed for bankruptcy and discontinued selling Brioschi products in North America.

Achille Brioschi & C. Credit Line
Achille Brioschi and C. Credit Line

Achille Brioschi & C. Logo
Achille Brioschi and C. Logo